Happy Hour: Membership Growth

Membership Growth: The Possibilities are Endless

Join us for this late afternoon presentation on the membership growth campaign launched by the American Optometric Association (AOA) in 2017!  Hear about how they approached the process with research, what they learned, how they used those insights to develop a fully-integrated, strategic marketing campaign to jumpstart their own organization’s messaging as well as achieving buy-in from 53 affiliates to take their state membership to the next level. 

Program Highlights:

• Learn about the research and pilot campaign conducted to set the stage for the national effort.

• See how the messaging strategy took shape and how the pilot program learning was utilized to create a national membership growth campaign.  

• Understand the tactics that brought the campaign to life and how customization played a key role in the sell-in process.

• Delve into the technology used for campaign outreach and how it was leveraged to motivate and unite volunteers across the country as well as provide metrics to track success.

Presenters:

Jennifer Frawley, CAE Director, Affiliate Relations & Membership Group American Optometric Association (AOA)	Jennifer Schmid Senior Brand ManagerDovetail	Vinnie Schneider Brand Manager Dovetail

Schedule: