Thursday, October 8, 2026
11:30 - 1:00 PM
Your Members Are the Message: How to Turn Member Stories into Advocacy, Recruitment and Retention
Your association probably has dozens, hundreds or even thousands of great stories. The problem? Most of them are hiding in plain sight.
Your members can often tell your association’s story more powerfully than a perfectly polished brochure, annual report or executive ever could. In this fast-paced, interactive program, Chris Kuban, Founder & CEO of Chemistry PR & Multimedia, will show association leaders how to find those stories, shape them and put them to work to influence policymakers, attract new members and remind current members why they belong.
And no, you don't need to go viral, hire an influencer or turn every member into a TikTok star.
Attendees will learn how to:
- Find the stories hiding inside your membership and identify the people who can bring your mission and value to life.
- Turn member experiences into compelling messages instead of testimonials that sound like, well...testimonials.
- Match the story to the goal, whether you are trying to influence a legislator, recruit a member, generate media coverage, or strengthen retention.
- Turn one great member story into multiple pieces of content for video, social media, PR, presentations, websites, email and advocacy campaigns.
- Create a repeatable storytelling strategy so you aren't scrambling for a good member story three days before the annual meeting, legislative day or membership campaign.
Participants will leave with practical ideas they can immediately use to make their members more than the people they serve.
They can become some of the association's most powerful messengers.
Speaker:
Chris Kuban
Founder & CEO
Chemistry PR & Multimedia
This program is appropriate for all levels of staff who are interested in grant writing and other non-dues revenue.
CAE Credit: 1.0 Hours
Schedule:
11:30 - 12:00 - In-Person Check In and Networking
11:45 - 12:00 - Lunch begins
12:00 - 12:05 - Welcome & Introduction of Speakers
12:05 - 12:55 - Presentation
12:55 - 1:00- Program Conclusion, Reminders and Adjourn
Location:
City Place Building 2 Training Room
2 City Place Drive
Creve Coeur, MO 63141
